Every great company deserves a voice that moves people.
I craft the narratives that transform leaders into visionaries, and organisations into movements. 20+ years shaping executive communications at the world's most ambitious companies.
Rooted in Authenticity
In the quiet farmlands of northern Germany, I learned my first lessons in communication — not in boardrooms, but in the rhythms of hard-working seasons and honest conversations around the kitchen table.
My parents were farmers. They taught me that trust is built through consistent action, not grand promises. That authenticity isn't a brand strategy — it's the only strategy that endures. And that the best stories grow from the ground up, rooted in something real.
Those values carried me from a small German town across four continents. They shaped every narrative I've crafted, every leadership voice I've helped amplify, and every team I've built. Because when you understand where authentic stories come from, you can tell them anywhere.
Built from the Ground Up
From farming roots to Fortune 500 boardrooms — understanding that lasting impact requires patience, persistence, and genuine care.
Trust as Foundation
Every successful communication strategy begins with trust. It's what I learned first and practice always — building psychologically safe spaces where people do their best work.
A World of Perspectives
Three languages. Four continents. Decades of cross-cultural leadership. The ability to translate complex ideas for diverse global audiences.
Strength Meets Stillness
The ancient Stoics understood something that modern leadership is only now rediscovering: that clarity of thought, honesty in speech, and steadiness under pressure are not personality traits — they are practices. These practices shape everything I do.
“Associate with people who are likely to improve you. Welcome those whom you yourself can improve. The process is mutual; for men learn while they teach.”
Seneca — Letters from a Stoic
Three Values, Rooted in Stoic Practice
These are not values I adopted for a leadership workshop. They are principles I live by — shaped by philosophy, tested across four continents, and reinforced every day.
Trust
Fides — The Stoic Commitment to Faithfulness
The Stoics taught that trust is not given — it is built, deliberately, through consistent action over time. My parents understood this instinctively. On a farm, your word is your bond. In a boardroom, the same principle applies. I believe that every executive voice I shape must be anchored in something real. Audiences don't follow polished words. They follow leaders they believe.
In practice, this means I never craft a message I wouldn't stand behind personally. The CEO's credibility is the most valuable asset I protect.
Honesty
Parrhesia — The Courage to Speak Truthfully
Seneca wrote that we should speak as though our words were being written in ink, not pencil. Honesty in communications doesn't mean bluntness — it means clarity, even when the message is difficult. The best leaders I've worked with didn't want someone to tell them what they wanted to hear. They wanted someone brave enough to say what needed to be said, and skilled enough to say it well.
This is where strategic communications becomes a craft: finding the honest story that also moves people forward.
Psychological Safety
Philanthropia — The Stoic Duty of Care for Others
Marcus Aurelius believed that human beings exist for one another — to teach, to tolerate, to support. Psychological safety isn't a soft skill. It's the hard infrastructure of high performance. Teams that feel safe challenge each other, take creative risks, and produce work that teams governed by fear simply cannot. I'm an accredited mediator and certified in ISO 45003 because I take this seriously — not as theory, but as daily practice.
The best communications don't come from the loudest voices. They come from rooms where every voice is heard.
Gallup CliftonStrengths
Five strengths that shape how I work — the natural wiring behind the philosophy.
Ideation
Fascinated by ideas — finding connections between seemingly unrelated phenomena and turning complexity into compelling, clear narratives.
Analytical
Driven by evidence and data — searching for patterns and proof that transform assumptions into strategic insights and measurable outcomes.
Focus
The discipline to set direction and follow through — filtering noise to concentrate effort where it creates the greatest impact.
Relator
Building genuine depth in relationships — understanding that the strongest executive communications come from truly knowing the leader you serve.
Learner
A deliberate commitment to growth — staying ahead of industry shifts, new technologies, and evolving communication landscapes.
A Global Communicator
Understanding that every market has its own heartbeat. Fluent in three languages and four continents of experience — crafting messages that resonate locally while advancing a unified global vision.
Years Experience
Continents
Languages
Markets
Europe
Germany, UK — Siemens, ABB
Where it all began. Shaped by German engineering precision and European industrial heritage at Siemens AG, developing global marketing campaigns across 8+ countries.
Asia Pacific
Australia, Singapore, across 8 APAC markets
Directing integrated marketing and communications across diverse APAC markets for Cummins, ABB, and Worley — navigating cultural nuances to deliver resonant regional campaigns.
Americas
Fortune 200 global HQ engagement
Partnering with C-suite at Cummins' US headquarters, aligning APAC strategy with the global corporate vision and translating American ambition into local relevance.
Middle East & Africa
Energy & resources sector
Strategic communications across Shell/Arrow Energy and Worley's global engineering operations, engaging stakeholders in complex energy markets.
Expertise That Drives Impact
From positioning CEOs as visionary thought leaders to driving enterprise-wide transformation — strategic communications that deliver measurable results.
$1B+ Revenue Influence
EBITDA growth at Cummins APAC
35% Engagement Lift
AI-powered campaigns
22% Conversion Uplift
Lead scoring system
30%+ ROI Lifts
Across marketing programs
Executive Voice & CEO Positioning
Developing authentic, differentiated executive voices that cut through noise. Building messaging frameworks, content pillars, and long-term communication roadmaps for C-suite leaders.
Led executive communications and built personal brands for APAC leadership at Cummins Inc.
Strategic Storytelling & Transformation
Translating complex business priorities and industry trends into compelling narratives that drive organisational alignment and change adoption.
Led strategic communications across large-scale digital transformation and SAP enterprise program for 5 business units and 3,000+ employees.
Brand Architecture & Reputation
Architecting regional and global brand strategies, translating corporate visions into locally resonant campaigns with measurable business impact.
Revitalised corporate reputation and launched sustainability communications for Shell/Arrow Energy through multi-channel engagement.
High-Performance Teams & Culture
Building psychologically safe, high-performing teams. Accredited mediator and specialist in SMART work design, creating environments where exceptional work happens.
Restructured and mentored an 8-market geographically dispersed team, implementing agile frameworks and achieving measurable team performance uplift.
AI-Powered Communications
Leveraging generative AI, machine learning, and AI agents to transform communications strategies, automate content, and optimise engagement.
Implemented AI-powered campaigns with dynamic content generation and audience segmentation, boosting engagement rates by 35%.
Crisis & Stakeholder Management
Developing and operationalising crisis communications protocols, government relations programs, and ESG narratives that maintain social licence to operate.
Developed crisis and incident communications protocols for critical infrastructure environments at Arrow Energy (Shell/PetroChina JV).
A Journey of Impact
Two decades of shaping strategic communications at the world's most ambitious industrial and technology companies.
Cummins Inc.
Director, Marketing Communications Asia Pacific
- Directing APAC marketing during record regional growth exceeding $1B EBITDA
- Led strategic communications for large-scale digital transformation and SAP enterprise program
- Built executive communications and personal brands for APAC leadership
- Pioneered AI-driven marketing and demand generation campaigns
Arrow Energy (Shell/PetroChina JV)
Corporate Communications Strategy Leader
- Developed crisis communications protocols for critical infrastructure
- Crafted ESG narratives linking gas development to regional growth
- Led government relations briefing programs for ministers and regulators
ABB Ltd.
Marketing Director APAC, Enterprise Software
- Positioned enterprise software solutions through Microsoft partnership
- Created account-based marketing programs targeting critical infrastructure operators
- Established hackathon culture enabling rapid prototyping of digital campaigns
Worley
Global Manager Marketing, Comms & Strategy
- Led global M&A and integration communications during major consolidation
- Designed change communication strategies supporting new operating models
- Produced industry thought leadership reports on energy transition
Siemens AG
Global Marketing Manager, Oil & Gas / Industrial Automation
- Marketed control systems and instrumentation for critical facilities
- Coordinated global marketing programs across 8+ countries
Ready to Shape the Next Chapter
Looking for a strategic communications leader who can transform your CEO's voice into a powerful brand asset? I'd welcome the conversation.
Connect on LinkedIn
linkedin.com/in/monika-gietz
Email for Interview
[email protected]
Call Directly
+61 437 886 836
German & Australian citizenship • Based in Australia • Available globally