Global Marketing & Communications Director

Driving growth.
Delivering ROI.
Leading transformation.

Global marketing, communications, and transformation leader driving revenue growth and measurable ROI across Fortune 500 industrial and technology organisations. I lead change and transformation, align marketing and sales, and build demand generation, go-to-market, channel, and executive communications programs. APMG certified change practitioner. Over $1B in revenue influenced, with 30%+ ROI lifts and AI-enabled marketing at the core.

Monika Gietz, Global Marketing and Communications Director
The Beginning

Rooted in Authenticity

I lead marketing, communications, and transformation that drive revenue and measurable ROI: demand generation and conversion, marketing and sales alignment, channel and partner marketing, and aftermarket growth. As an APMG certified change practitioner, I also lead change management, transformation, and executive communications, turning strategy into pipeline, adoption, and customer loyalty.

Across leadership roles at Cummins, ABB, Worley, Arrow Energy (Shell/PetroChina JV), and Siemens, I've built demand generation and account-based marketing programs, aligned marketing with sales to accelerate conversion, run co-marketing with OEMs and channel distributors, and directed marketing investment for ROI across Asia Pacific, EMEA, and the Americas.

I'm a German and Australian citizen, tri-lingual (German, English, Spanish), with international experience across four continents. I'm looking for a global marketing leadership role where marketing is a direct driver of revenue, ROI, and commercial growth.

What sets me apart: I connect marketing directly to commercial outcomes and back it with applied AI. I build AI agents and use AI-enabled tools to sharpen audience targeting, content production, and campaign performance, lifting engagement and conversion. I am also a certified change management practitioner, so I can carry the transformation and the people through it while the numbers move.

Monika Gietz with her golden retriever Santi

Industries

Power & EnergyData Centres & Critical InfrastructureIndustrial IoT & SoftwareOil & GasMining & ResourcesAutomotive & TransportMarine & DefenceEngineering & Construction

Built from the Ground Up

Farm kid to Fortune 500. The work ethic stuck: patience, persistence, and actually caring about the people you work with.

Customer-First

Great marketing starts with genuine curiosity about the customer: what they need, how they buy, and what moves them from interest to decision. Insight first, then campaigns that convert.

International Markets

Three languages, four continents, and a lot of different buying cultures. I know how to localise a campaign and a message for each market, and keep the global strategy and ROI intact.

My Approach

Strength Meets Stillness

Marketing is growth, ROI, and customer trust. Transformation is change, adoption, and resilience. But the fundamentals behind both haven't changed. Trust, honesty, and genuine care for the people you serve still decide which organisations grow and which stall.

“Associate with people who are likely to improve you. Welcome those whom you yourself can improve. The process is mutual; for men learn while they teach.”

Seneca, Letters from a Stoic

Trust

Fides: The Stoic Commitment to Faithfulness

Stakeholders don’t trust spin. Employees don’t follow leaders who overpromise. They trust organisations that deliver what they said they would. Every communication I build is anchored in something the leadership team can actually stand behind.

Honesty

Parrhesia: The Courage to Speak Truthfully

Honest communication isn’t about being blunt. It’s about being clear about what the organisation stands for, where it’s heading, and what it expects of its people. The best executive teams want communication that employees can believe in.

Culture of Care

Philanthropia: The Stoic Duty of Care

When people feel cared for and safe, they embrace change, challenge assumptions, and contribute work that guarded teams never will. High-performing organisations run on care and trust, not pressure.

Core Expertise

Built for Marketing, ROI & Growth

Demand generation and conversion, data centre and critical infrastructure marketing, change management and transformation, marketing and sales alignment, executive and corporate communications, channel and partner marketing, and marketing ROI. Backed by APMG change management certification and applied AI.

Demand Generation

Pipeline, conversion & lead scoring

Change & Transformation

Digital, SAP & M&A, APMG certified

Marketing & Sales Alignment

Shared metrics, faster conversion

Marketing ROI

Investment allocated by return

Abstract world map with connected network lines representing global reach

Four continents, twelve markets, one commercial thread

Marketing that grows revenue globally and converts locally

Demand Generation & Conversion Marketing

Building demand generation and conversion engines across the customer journey: audience segmentation, lead scoring, closed-loop reporting, and sales-driven metrics that turn marketing spend into pipeline and revenue.

At Cummins, implemented lead scoring that lifted sales conversion by 22%, with budget allocated by customer lifetime value. At ABB, drove demand generation and ABM that accelerated conversion for enterprise software.

Team Leadership & Capability Building

Building and restructuring high-performing marketing and communications teams across regions. Developing clear structures, agile ways of working, and a culture of care and trust that scales.

Restructured a 12-market team at Cummins with agile marketing frameworks, defining strategy, ROI targets, and regional capability in insights and data-driven marketing.

Data Centre & Critical Infrastructure Marketing

Positioning power and critical infrastructure solutions to data centre operators, hyperscalers, and colocation providers. Vertical go-to-market, high-intent buyer targeting, and event and account-based marketing for one of the fastest-growing segments in industrial tech.

Led data centre marketing and vertical positioning at Cummins, including the marketing presence at Data Centre World Asia in Singapore, engaging hyperscaler and colocation decision makers, partners, and media.

Change Management & Transformation

Leading organisations through complex change: digital and SAP rollouts, operating model change, restructures, and M&A integration. APMG certified change management practitioner, focused on reducing resistance, accelerating adoption, and keeping people and performance aligned.

Led change and transformation for a large-scale SAP program at Cummins across 5 business units and 3,000+ employees, and drove M&A integration across acquired entities at Worley.

Marketing & Sales Alignment

Aligning marketing and sales around shared metrics, service level agreements, and a single view of the funnel. Customer journey mapping, MarTech, and closed-loop reporting so both teams move the same numbers.

Aligned marketing with sales across a 12-market region at Cummins with closed-loop reporting on sales-driven metrics. At ABB, aligned the marketing funnel with sales to accelerate conversion.

Executive & Corporate Communications

Executive communications, leadership positioning, and corporate messaging that build trust and carry strategy through change. From CEO and leadership communications to internal engagement and change communications across the organisation.

Led executive fireside chats, regional townhalls, and CEO-led transformation updates at Cummins across 12 markets, strengthening leadership trust and alignment through significant change.

Channel & Partner Marketing

Designing co-marketing programs with OEMs and channel distributors, and building partner and distributor marketing that grows reach, share, and revenue through the channel.

Partnered with OEMs and channel distributors on co-marketing programs at Cummins. Activated the Microsoft partnership at ABB to drive joint demand generation.

Aftermarket Growth & ROI Campaigns

Growing aftermarket and recurring revenue through digital customer journeys, channel marketing for distributors, parts penetration campaigns, and account-based marketing for fleet and key accounts.

Led aftermarket growth and ROI-driven campaigns at Cummins: digital customer journeys, distributor channel marketing, and ABM for fleet accounts, with budget allocated by customer lifetime value.

AI-Enabled Marketing

Using applied AI to sharpen targeting, content, and campaign performance. Building AI agents and using AI-enabled tools for dynamic content, audience segmentation, and workflow automation across channels.

Rolled out AI-powered campaigns with dynamic content and audience segmentation at Cummins, lifting engagement by 35%, and built AI agents to automate marketing workflows.

The Work

Selected Work Samples

Most of the work I do happens behind closed doors. The campaigns that grow pipeline, the marketing and sales alignment that lifts conversion, the channel programs that grow revenue. That work doesn't carry my name. Here are some public-facing projects that give you a sense of the range.

Cummins Asia Pacific customer magazine, Confidence On edition
Customer Marketing · Flagship Publication

Cummins Asia Pacific Magazine

Published four editions of Cummins' flagship regional customer magazine, a content marketing asset reaching OEM partners, distributors, and end users across Asia Pacific. Positioned clean power innovations, customer success stories, and the technology roadmap to support portfolio positioning and pipeline conversations.

Internal Marketing & Culture

Cummins Team Talk: Employee Magazine

Created and led the internal employee magazine “Team Talk”, an internal marketing platform connecting thousands of employees across APAC through stories of product innovation, customer impact, and regional performance. Used to reinforce strategic priorities and drive engagement across a 12 market matrix.

Cummins Team Talk Issue 40 magazine cover featuring Brisbane Truck Show
Cummins booth at Datacentre World Asia trade show in Singapore
Event Marketing & Vertical Positioning

Cummins at Data Centre World Asia, Singapore

Led data centre marketing and vertical go-to-market for Cummins, positioning power solutions for hyperscalers, colocation providers, and data centre operators, one of the fastest-growing segments in the region. This included the marketing presence and messaging at Data Centre World Asia in Singapore, a premier industry event, engaging high-intent buyers, partners, and media, and connecting event demand generation to the sales pipeline.

Leadership Communication & Internal Engagement

Executive Fireside Chats, Townhalls & Leadership Comms

Designed and produced leadership communication programs for Cummins APAC, from executive fireside chats and regional townhalls to CEO-led transformation updates. Built formats that humanised senior leadership, strengthened employee trust, and drove alignment through periods of significant organisational change.

Fireside ChatsRegional TownhallsCEO UpdatesLeadership Alignment
Monika Gietz conducting a fireside chat at Cummins APAC office
Thought Leadership & Brand Video

Content Marketing & Brand Storytelling

Content marketing and brand storytelling built and positioned across customer, analyst, and employee audiences. From thought leadership on Cummins' Destination Zero strategy in Global Railway Review to corporate videos bringing the brand story to life across digital, events, and sales enablement channels.

Behind the Curtain

Most of the work I'm proudest of never carried my name. It showed up in the numbers. The campaign that grew pipeline, the marketing and sales alignment that lifted conversion, the channel program that grew revenue. That's how marketing should work: measured by results, not by who gets the credit.

Demand generation & conversion marketing
Data centre & critical infrastructure marketing
Marketing & sales alignment
Channel & partner co-marketing
Aftermarket growth & ABM campaigns
Marketing budget allocation & ROI optimisation
Customer segmentation & journey mapping
AI-enabled marketing & automation
Change & transformation communication
The Path

Career Highlights

Marketing, communications, and transformation leadership across Fortune 500 industrial and technology organisations. From demand generation and channel marketing to change management, executive communications, and digital transformation.

Stoa Advisory

Founder

Independent advisory practice

March 2026 – Present
  • Supporting organisations navigating change and transformation, drawing on deep experience in corporate communications, change management, and team leadership
  • Change and transformation support, leadership development, workplace culture and care, conflict resolution and mediation
Visit stoaadvisory.com

Cummins Inc.

Director, Marketing Communications Asia Pacific

Fortune 200 | ~$34B revenue | 67,000+ employees

2021 – February 2026
  • Led marketing across On-Highway (automotive, trucks, electrification) and Off-Highway (mining, marine, defence, rail) segments, positioning value on fuel efficiency, total cost of ownership, and zero emissions
  • Built demand generation and conversion marketing with lead scoring that lifted sales conversion by 22%, allocating budget by customer lifetime value
  • Led data centre and critical infrastructure marketing to hyperscalers, colocation providers, and data centre operators, positioning power solutions for one of the region’s fastest-growing segments
  • Drove aftermarket growth through digital customer journeys, distributor channel marketing, and account-based marketing for fleet accounts
  • Partnered with OEMs and channel distributors on co-marketing programs to grow reach and revenue through the channel
  • Aligned marketing with sales across 12 markets using customer journey mapping, MarTech, and closed-loop reporting on sales-driven metrics
  • Rolled out AI-powered campaigns with dynamic content and audience segmentation, lifting engagement by 35%, and built AI agents to automate marketing workflows
  • Managed the regional marketing budget for ROI across demand generation, events, content, and digital channels
  • Restructured a 12-market team with agile marketing frameworks, defining strategy, ROI targets, and regional capability
  • Led marketing and communications for a large-scale SAP transformation across 5 business units and 3,000+ employees, supporting record regional growth exceeding $1B EBITDA

Arrow Energy (Shell/PetroChina JV)

Corporate Communications Strategy Leader

Shell/PetroChina JV | ~$500M revenue | 650+ employees

2020 – 2021
  • Developed crisis and incident communications protocols for critical infrastructure
  • Crafted ESG narratives and stakeholder engagement programs
  • Led government relations briefing programs for ministers and regulators
  • Maintained social licence to operate during public scrutiny

ABB Ltd.

Marketing Director APAC, Enterprise Software & Grid Automation

Fortune 500 | ~$32B revenue | 112,000 employees

2016 – 2019
  • Led marketing for Industrial IoT and IT/OT convergence software, building segment-specific value propositions and customer journeys
  • Built account-based marketing and demand generation programs for utilities, mining, and transportation segments
  • Activated the Microsoft partnership for joint demand generation and aligned the marketing funnel with sales to accelerate conversion

Worley

Manager Global Strategic Marketing, then Change Manager

ASX-listed | ~$12B revenue | 45,000+ employees

2012 – 2015
  • Promoted from the Asia Pacific role to a global remit, expanding scope from regional marketing to worldwide strategic marketing, communications, and change
  • Led multi-brand portfolio consolidation: merged Worley, WorleyParsons, and Evans&Peck into a unified Worley Consulting brand architecture
  • Designed and executed marketing strategies to support new operating models, structures, and technology platforms, ensuring leadership alignment and employee engagement
  • Developed marketing platforms for infrastructure advisory services and produced thought leadership reports on energy transition and digital transformation
  • Facilitated cross-functional workshops driving integrated solution development across the combined business
  • As Change Manager, led global M&A and integration communications, aligning culture, people, systems, and offerings across acquired entities (APMG certified)

Worley

Manager Strategic Marketing APAC / ANZ

ASX-listed | ~$12B revenue | 45,000+ employees

2008 – 2011
  • Progressed from an Australia and New Zealand remit to the full Asia Pacific marketing portfolio within 18 months
  • Positioned engineering services for power, water, and resources projects across APAC
  • Built and mentored a team of 6 marketers across APAC in solution-based selling techniques
  • Developed crisis communications protocols for major project disruptions

Siemens AG

Global Marketing Manager, Oil & Gas / Industrial Automation

Fortune 500 | €76B revenue | 312,000 employees

2004 – 2007
  • Developed global marketing campaigns across 8+ countries, managing budget allocation and performance tracking for B2B industrial segments
  • Built scalable activation programs and coordinated cross-border marketing for critical infrastructure customers
What Leaders Say

Trusted by Leaders Across Industries

Recommendations from executives, managers, and colleagues across Cummins, ABB, WorleyParsons, and beyond, spanning marketing, sales, supply chain, and general management.

I could rely on Monika to lead the market segment analyses, the monthly strategy meetings and overall marketing and communications initiatives across 10 APAC locations. Reliable, extremely results oriented, tenacious in the pursuit of excellence and a pleasure to work with.

GT

Geeta Thakorlal

Executive, Oil & Gas & Mining | WorleyParsons

Worked with Monika

Monika is the ultimate professional: deep domain expertise, smart, diligent and with an outstanding ability to guide you toward the actions and strategies that create value. I have fond memories of our collaboration. Highly recommended.

DI

Dorel Iosif, Ph.D

Author & Leadership Advisor | WorleyParsons

Senior to Monika

Monika is one individual who I find to be very unique. She displays great talent in providing a different perspective: extremely logical, systematic and sincere. It's not just her technical skills that impress me, it's her incredible warmth and approachable nature, valued by her team and peers who often rely on her to get the job done.

RT

Robyn Takahashi, CSCP

Supply Chain Director Asia Pacific, Cummins Inc.

Worked with Monika on the same team

We targeted to double the attendance at our user conference in Brisbane with the right participants, and we more than doubled it. Monika was the driver and project manager for the content, communication, performance and follow up. Focused, driven and dedicated. I can highly recommend her.

KW

Kennet Wilhelmsson

Senior Advisor | ABB

Managed Monika directly

It would be rare to find a more driven and motivated professional than Monika. A highly effective manager with a dedicated, meticulous approach that always meets or exceeds the highest standards. She is astute in conflict solving and has a tremendous ability to get all players on the same page by focusing on the primary common goal. An exceptional and inspiring marketing and communications leader.

SM

Scott McKinnel

Business Leader, Cyber Security & SaaS | ABB Enterprise Software

Managed Monika directly

A dedicated and passionate senior leader with extensive international experience. She excels in developing and implementing marketing and communications strategies that drive change, transform businesses, increase sales, and foster customer loyalty. A nurturing leader who combines enthusiasm for work with genuine care for her team's growth and wellbeing.

SG

Stacey Gard

Director, Ethics and Compliance, Cummins Inc.

Worked with Monika on the same team

Monika has the keen ability to drive directed strategy across numerous markets with varying levels of maturity and objectives, a feat that is not easily accomplished. She is astute in budget decisions and has the discipline to conscientiously track the results and outcomes of marketing spend. A multi-level thinker who moves from high-level growth strategy to tactical execution.

PB

Pamela B. Bartz

B2B Chief Marketing Officer, SaaS Technology & Consulting Services | ABB

Worked with Monika on the same team

Monika has a strong understanding of inbound and outbound marketing with a keen ability to work both strategically and tactically as required. She uses data to make smart decisions and delivers an exceptional user experience. I was consistently impressed with Monika's sense of curiosity and intelligence.

AD

Amy DeFaveri

Enterprise Software Marketing | ABB

Worked with Monika on the same team

She is a dedicated, enthusiastic and imaginative marketing professional and I would welcome the opportunity to work with her again.

RN

Rick Nicholson

AI Transformation Leader | Hitachi Energy (formerly ABB)

Managed Monika directly

Monika is a proven strategist and a savvy marketeer. She understands business and the drivers for success and can craft messaging to address it. Her skills are very transferable to general management and other senior roles.

JA

James Aleman

CEO, Global Software Companies | ABB

Senior to Monika

A seasoned professional with a meticulous eye for detail. The events she has organised, the campaigns she has run and subsequent follow up are consistently of high quality. She works incredibly well under pressure and across cultural boundaries. I would have no hesitation in recommending her for senior marketing roles.

RK

Ravi Kiran

Presales Leader, Energy Portfolio Management APAC | ABB

Worked with Monika

In the three years I worked with Monika she never failed to deliver on what she promised. An action and results oriented marketeer able to work at the strategic level but get things done. Her diligence and attention to detail ensure the projects she oversees run smoothly.

PP

Phil Penfold

Chief Commercial Officer | io consulting (formerly WorleyParsons)

Senior to Monika

Monika's got that rare mix of being genuinely strategic and genuinely good with people, which almost nobody actually pulls off. She can sit in a room full of competing egos during a messy transformation and somehow get everyone rowing the same direction. She's also ahead of the curve, quietly building with AI agents while most people are still talking about it in theory.

GS

Greg Styan

Business Coach & Founder | Cummins

Worked with Monika

Worldview

A Global Perspective

Every market has its own customers, buying behaviour, and cultural context. Fluent in three languages with four continents of experience.

0+

Years in Senior Roles

0

Continents

0

Languages

0

Markets

German (Native)
English (Fluent)
Spanish (Fluent)

Europe

Siemens

Shaped by German engineering precision and European industrial heritage. Developing global marketing and communication strategies across 8+ countries. German and Australian citizen, available globally.

Asia Pacific

Cummins, ABB, Arrow Energy, Worley

Leading marketing, demand generation, and channel programs across diverse APAC markets. Driving conversion, aftermarket growth, and integrated campaigns across cultures.

Americas

Cummins (Global HQ)

Partnering with global marketing leadership at Fortune 200 headquarters. Aligning regional marketing strategy and ROI targets with global standards.

Credentials

Education & Qualifications

Education

MSc International Business

University of Applied Sciences Bremen

BA Marketing

London Metropolitan University

Key Certifications

Implementing Agentic AI: Building Your Organizational Playbook, MIT Sloan School of Management (in progress)
Microsoft AI Agent Builder Associate: designing and deploying AI agents to automate workflows and business processes
OpenAI AI Foundations: applied AI for content generation, audience segmentation, and communications optimisation
Certified Change Management Practitioner (APMG): leading people through organisational change and transformation
Accredited Mediator & Conflict Resolution (AMDRAS): certified to facilitate workplace dispute resolution and alignment
Workplace Wellbeing & Risk Management (ISO 45003)
SMART Work Design (Curtin University)
Foundations of Directorship (Australian Institute of Company Directors)
Chief Executive Women Leaders Program
Get In Touch

Let's Connect

I'm exploring global marketing leadership roles where marketing drives revenue, ROI, and commercial growth. If you're looking for someone who connects marketing to the numbers and backs it with applied AI and transformation experience, I'd welcome a conversation.

[email protected]